The future of alcohol purchasing is coming
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Empowering busy & curious drinks lovers
Swizzle is your go-to for expertly curated alcohol and instant personalized recommendations. We aim to revolutionize the way you shop the perfect bottles for every occasion.
Swizzle is built around 3 key values
Our entire app experience is based around YOU. Our chat bot recommends you specific bottles based on your budget, occasion and preferences. Our "me page" matches your taste profile & buying habits to the bottles available in your budget.
Value for money
Never again buy a bottle at random and risk being disappointed. All bottles go through a thorough selection process. We only offer top-quality products for the money you're willing to spend. No more financial angst!
Get what you want, when convenient for you, every single time. Thanks to our delivery slot system, you can now get your favourite bottles delivered when suits you best. This can either be same-day or during one of our convenient delivery slots. Easy!
How the App Works
Browse through the app anytime you want to explore and learn more about our curated selection, our team's picks and the current bottles on promotion. We built our browsing for an enjoyable and easy experience.
After filling out our quick onboarding survey, you will find the best bottles for your needs on your dedicated "my page". This section is a hyper-personalized curation of bottles for you that you can access at all times. No need to remember your taste profile, we do it for you.
Find the bottle you need in 30 seconds! Our easy-to-use chatbot gives you an instant recommendation for a specific occasion you have. It bases the recommendation on your occasion, taste and budget.
Guillaume co-founded Swizzle out of a desire to simplify and democratize the alcohol-buying process for customers. He oversees marketing and operations for Swizzle as well as supplier relations. Prior to co-founding Swizzle, Guillaume worked as a brand manager at champagne company Laurent-Perrier and has experience in corporate finance at Danone.
Capucine co-founded Swizzle because she believes buying alcohol should be a thrilling and enjoyable process for customers as opposed to a complex and frustrating one. She oversees product management, technology, and branding for Swizzle. Prior to co-founding Swizzle, Capucine worked as a category manager at the e-commerce giant Wayfair and has experience with start-up consulting at Deloitte.
"Fantastic app to get anything: you don't know how to pick the wine for your dinner with friends, easy night in and you want to treat yourself- it all works"
“This app is just what I needed. I never know which wine to choose and this app helps me for every occasion”
“Buying and discovering drinks is so much more enjoyable with Swizzle! I don't feel like I'm going at it blind anymore.”